HOW TO MAKE CHINESE CUSTOMERS TRUST YOUR BUSINESS?
More and more foreigner companies and international businesses start to look on the Chinese marketing potential since the population here is growing as incredibly fast as it’s income. Additionally to still lack of the high quality products and services it makes local market extremely opened for the new comers. However, even such well-known Western brands as Coca Cola, AirBnB, Max Factor, Costa, Gap, Uber and many others had problems building the relationships with the Chinese customers. One of the reasons for failure is a bad first impression or simply not trusting the new product/company. Branding and e-reputation is the key for success.