Today is the 4.22 earth day again.I opened baidu inadvertently and found that how refreshing the homepage of baidu is to many people.Instead of the iconic bear paw, footprints of different animals take turns to grab position C.The design is subversive but also cute.

Special edition doodles is a highlight of baidu during traditional festivals or special moments. All kinds of wonderful derivative ideas bring infinite vitality to the home page.This earth day is no exception. The unique combination of animal paw prints and baidu bear PAWS makes people boast, “a little bit interesting.”

In fact, each of these footprints on baidu doodles corresponds to an endangered animal.

Footprints are the most common marks left on the earth by every animal.But for these endangered animals, finding their footprints has become almost impossible.With rare footprints, baidu reminds people of the sharp decline in the number of endangered animals. Traces are hard to find.

Humans often use the give me five as a symbol of an alliance pledge.This simple action that palm to palmhas the meaning of light lifting.

Baidu has launched a “give me five” campaign to encourage more people to take part in protecting endangered animals.

Not only doodles Q cute cute, baidu also released a theme H5 page which is “give me five for alliance” , with a more direct way to invite you to personally experience and “cute” beast give me five.

As the footprints on the loading page flash, they will tell you at first what kind of environment the animal is in.

Enter the map, and in the vast rainforest, slide the screen and remove small devices like stones and leaves to discover the footprints of the cute animals hidden in the dark.Every footprint you find gives you a clue about the cute animal.And when you gather all three together, you can summon the cute animal to give it a give me five.

The most amazing thing is that when you finish high-fiving and the cute animal shows its true self, the whole world will be different because of your alliance.

Using its own AI gesture recognition technology, baidu uploads a photo of your hand to interact with your paw and receives your exclusive covenant with the cutie.

The H5 contains nine maps representing the habitats of nine endangered species.The Chinese pangolin, the south China tiger, the small blue macaw, the black rhino, the Asian elephant, the snow leopard, the crested ibis, the platypus, the Chinese alligator, each has its own unique habits and the same survival crisis.

By looking for hidden animal footprints, the information about endangered animals is conveyed to users step by step.So that people can better understand the behavior of cute animals and build cognition and promote affection.

It is worth mentioning that in H5, baidu guides users to learn about cute animals and look for footprints.But in reality, they advocate not to disturb their habitat, which is the biggest protection for endangered animals.

In order to allow more people to participate, baidu united stars together with the cute animal high five alliance, so that the public welfare to reach the best voice volume.

If you search for these five names on baidu: jin Chen, sun yizhou, hani kezi, Yang youning, zhang zhehan, you can also watch colorful eggs, and listen to their sincere agreement with cute animals.

Baidu is serious about protecting endangered animals.Baidu also did a lot to protect endangered animals on earth day…

In response to the call of the ministry of natural resources “cherish the beautiful earth and protect natural resources”, baidu search, baidu pictures, baidu public welfare and other positive linkage, introduced the IUCN red list.On April 22, the “Asian elephant” and 422 other endangered species of animals and plants will be launched to search the card for information on the level of endangered species.Baidu carried out the work of blocking keywords of harmful information and removing illegal pictures. On the account of tieba alone, 267,000 pieces of harmful information were cleaned up, and about 2,109 pieces of image search were blocked…

On the day of the 50th earth day themed activity held by the ministry of natural resources on April 22, the audience was also shown the baidu earth day doodles to learn about the public information about earth day.

It is not only online alliance storm, baidu earth day offline movement is also full of power.For example, the volunteer hiking conference themed “walking for AI” started the “violent walking” mode in the Olympic park.During the walk, interactive signs can be placed to take photos with cute animals on the roadside, giving a voice to protect endangered animals.


With the help of the intelligent trail system, new technologies, hiking activities and environmental protection concepts, the event has created an exclusive and advanced communication for earth day online.

The number of Chinese pangolins has dropped by 90%

The number of Asian elephants remain is only about 180

Only about 110 south China tigers remain

There are only about 100 small blue macaws left

And so on…

These Numbers are constantly alerting people to the survival of endangered animals.High-fives is both a promise and an action to raise awareness among ordinary people about the fragility of life and to protect the planet’s biodiversity.Do not destroy the habitat of endangered species, do not trade, kill endangered animals, let us protect the earth’s most vulnerable beautiful together.

As the main body of society, no matter the person existing as an individual, or the enterprise and government existing as an organization, they should undertake certain social responsibilities.This is not only a social division of labor, but also the continuation of human race, social development is necessary.

Domatters hope these adorable paw prints can live forever on the earth together with the footprints of human beings.

Published On: September 11th, 2020 / Categories: Blog, China search engine /

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