How do we help you with Initial Market Research Plan? Domatters Digital China Marketing will do it for you from the following aspects:
Initial Market Research Plan
1. Overview
Legal issues in the market
Competitiveness of the market
General perception of the market
Ethical issues
Further Considerations
2. Competition
Competitors’ sites: list of the top competitors sites, including our estimation for the traffic or the size of each. Minimum 5 big sites, and another 5 mentioned mainly by URL
Competitors’ advertising platform: for the above top 5 competitors – what platforms do they user for paid advertising, and what are their main channels, including social media
Competitors’ the funnel: this should be a generalization of the above top 5:
- Main traffic sources
- Media that they use (content, banners, clips and so on)
- Sites or landing pages
- Sales funnel, including chat, email and phone calls.Digital China Marketing would try first and go through the process to see how it goes and how fast.
Competitors’ pricing and the costs of their service
Initial Market Research Plan-1
3. Customers
This is a bit tricky part, but Domatters Digital China Marketing would provide our input here, as well as elaboration of how we got this input, what methods did we use.
- Demographic
- City tier
- social and economic status
if you need, we will build 4-5 personas that can be used
