How to operate Douyin well in China?

Today we will show you in the form of mind map.

• Accurate positioning
  • Mainstream
    • Dominance method
    • Expertise method
      • you are good at and you can collect relevant information
    • character setting method
      • Establish a true personality with distinctive characteristics
  • Unpopular

• Confirm indicators
  • 1. How many fans and videos are there in a month?
  • 2. Use this to define learning imitation goals
    • Find the similar indicator account
      • If it is appropriate, how to learn from it?
        • Learn+imitate
          • Take its essence + own innovation
        • consult+Give
          • Strengthening oneself (embodied value)
          • Pay the corresponding price
      • Eliminate inappropriate accounts

• Use recommendation algorithm
  • Guide the user to continue watching for three consecutive times
  • Adjust the release time according to users’ habits
    • 7am -9 am
      • People will wake up with a Douyin content
      • Or They are bored on the way to work and have a look at Douyin for fun
    • 12am-13pm
      • When people eat, they will hurry to scrub the douyin videoes.
    • 16pm-18pm
      • People are accustomed to relax and wait for get off work.
    • 21pm-22pm
      • This time is just after class or after get off work.
  • Participate in the official activities of Douyin actively
    • This will give you traffic supports. You need to cooperate with the official of Douyin.
  • If Douyin suddenly pushes your previous videoes
    • This shows that you did not maintain your account and comment in time

• Video content production
  • BGM
    • It is the soul of Douyin.
    • Choose a good BGM, because it may make a video become popular.
    • How to choose BGM?
      • Choose according to the style and emotional tone of the video
        • For example:
          • Gourmet short videos generally have a soothing effect
          • For gourmet short videos, you can choose some light and cheerful music
          • Short videos of fashion and beauty generally have very obvious fashion attributes. You can choose some fast-paced music, such as pop music, electronic music, rock music.
        • Gourmet short videos generally have a soothing effect
        • For gourmet short videos, you can choose some light and cheerful music
        • Short videos of fashion and beauty generally have very obvious fashion attributes
        • You can choose some fast-paced music, such as pop music, electronic music, rock music,
      • BGM rhythm should be consistent with the video rhythm
        • In this way, the overall picture will look more harmonious and have a sense of substitution
      • Explosive BGM is not a flow guarantee
        • BGM with a high frequency of appearances can easily cause some users to have a strong boredom
      • BGM don’t take the lead and grab the limelight of the video
  • Copywriting
    • 1. No subtitles
    • 2. Has subtitles
      • By refining the essence, setting the suspense, highlighting the notice, the true feelings, and the tongue content
        • This allows users to swipe the video while eating with copywriting
      • Extract essence
        • Example:Sister Maomao sent short videos without subtitles before she is become popular.
        • After the short video of Sister Maomao’s “Hao hai ou”, she added captions uniformly for her videos.
      • Set suspense
        • Example: If you don’t know xx, you can watch the last video
        • Example: The next video reveals the answer
    • 3.the punchline
  • Cover
    • If one of your videos arouses the user’s interest and he clicks on your homepage, then the title and cover are particularly important at this time
    • It’s best to choose the most exciting picture in the video
    • The unified cover format will become your unique tone and memory point.
  • title
    • The headline should be large, the font should be bold, and eye-catching
  • content
    • Rubbing hot spots
      • Special festivals, news, entertainment,etc
    • Mainstream content
      • Funny, face value, etc
  • Extension-Features of Educational Explosion Video
    • Chasing the hot spots
      • Follow popular BGMs, topics or challenges
        • For example, “SoEclass singing teaching” will release teaching videos
      • The festival is also a key node for educational accounts to make explosions
        • “Ziyi Handwritten Newspaper” which a douyin number once published a handwritten newspaper template about Qingming Festival
    • The teaching category is more vertical
      • Create specific content for specific groups and subdivide your own teaching categories
    • You can share the scarcity and systematicness of knowledge
      • You must establish your own unique recognition
        • For example, “Geography teacher Wang Xiaoming” It focuses and shares geographic knowledge and regularly releases cold knowledge across the country

• Increase exposure
  • Hold the thigh of the big brother account
    • After you have seriously commented, you will receive indirect attention when his video is on fire
  • Do data (normal)
    • Collect highly recommended copywriting and topics
  • Team account push
    • After commenting each other, when the video is on fire, you will receive indirect attention

• Account maintenance
  • nickname
    • Good memory brand name, domain +ID
  • Avatar
    • Design, star, real person
  • Head Figure
    • Focus on key points
  • Signature
    • Lead attention
    • No early marketing content
    • No contact information (small black house warning)
  • Detailed address
    • Set to an area with a lot of people in douyin ,so that the convenient system can recommend it to more people

• Editing tools
  • Computer pc
    • Pr
  • Mobile
    • Tweet, cat cake, music show, clip show, etc.

• script
  • Its effect
    • Improve shooting efficiency
    • Keep the short video theme clear
    • Reduce communication costs and facilitate teamwork
  • Its type
    • Shooting outline
      • News documentary, part of feature film
    • Split shot script
      • Every picture must be under control
    • Literary script
      • Suitable for short video creation that does not require plots, such as teaching videos
  • How to write a script?
    • Clarify its theme
      • Second confirmation to strengthen the impression
    • Build a story frame
      • Characters, scenes, events must be set up
    • Fill in the details
      • The contents of each part in the composition of the script