How do Western brandsenter Chinese e-commerce platforms such as Tmall and How to open a store?

Posted by zaiwu 01/07/2020 0 Comment(s) E-Commerce China, Doing Business in China,

Taobao, and Pinduoduo are the top three largest e-commerce platforms in China. In 2020, as Covid-2019 played a dramatic role, the temporary closure of offline stores led to the growth of e-commerce, and more Chinese people turned to online shopping. The e-commerce industry has accounted for 36% of China's total sales, and it has grown by 5.9% by the first quarter of 2020.


In the first quarter of 2020, Tmall's sales of physical goods increased by 10% year-on-year. As of the end of 2019, the total value of all orders from increased by 24%. Pinduoduo’s sales increased from RMB 557 billion in the first quarter of 2019 to RMB 1.15 trillion in the first quarter of 2020, and sales increased by 108%.





According to China's e-commerce market data monitoring report, the best-selling products in 2020 are snacks, maternity wear and women's fashion. Snacks and nuts increased by 54%, mothers and infants increased by 36.5%, and fashion women increased by 31%. Of course, men's fashion, men's fashion cosmetics and perfumes, beauty and personal care products are also increasing, respectively 29%, 27%, 25%.


The growth rate of e-commerce in China still has great potential. As a foreign wholesale or retail brand wishing to enter the Chinese market or establish a new online sales channel, you may want to understand these things. For example, how to enter the Chinese e-commerce platform? And what materials are needed to open Taobao, Tmall, Jingdong and other stores?





What certificates do you need to open an e-commerce store in China?


  • Basic Information:


la.Contact information

lb. Registration documents or business license of the company that opened the store

lc. Statement of authorized representative of the company

ld.Identification documents

le.Open a bank account or bank statement

lf.Trademark registration

lg. Authorization of the brand owner






la.Registration of companies outside China

lb. Overseas sales qualification



a.Use company registration in China

b.Company tax registration

c.Organization Code




Opening a store on one of China's major e-commerce platforms usually involves the following four steps:


  • 1.Submit an application


After completing the application, this means that for 1 day, you must:

A. Choose the type of store

B. Select product category

C. Prepare the required documents

D. Submit an application online




  • 2.Verification


The application verification period is 7 days.

The e-commerce platform conducts qualification examination of the application based on the submitted documents.


  • 3.Preparation for opening a store


It takes 7-14 days to prepare to open a store, including:

A. Activate the account by making appropriate payments

B. Prepare product pages and ensure intuitive store navigation and design

C. Simultaneous logistics and distribution to maintain consistency with e-commerce platforms

D. Prepare for the official release of customer service personnel


  • 4. Officially released


The official release time is 3 days, including below:

Launch product sales and any marketing plan to increase store traffic

Increase initial traffic and sales to maintain long-term success.


 If you have any questions about registration, opening an e-commerce store, and later promotion, you can contact Domatters. We are always ready to serve you.


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