How do we help you with Initial Market Research Plan?
Initial Market Research Plan
Legal issues in the market
Competitiveness of the market
General perception of the market
Competitors’ sites: list of the top competitors sites, including our estimation for the traffic or the size of each. Minimum 5 big sites, and another 5 mentioned mainly by URL
Competitors’ the funnel: this should be a generalization of the above top 5:
- Main traffic sources
- Media that they use (content, banners, clips and so on)
- Sites or landing pages
- Sales funnel, including chat, email and phone calls.Digital China Marketing would try first and go through the process to see how it goes and how fast.
Initial Market Research Plan-1
This is a bit tricky part, but Domatters Digital China Marketing would provide our input here, as well as elaboration of how we got this input, what methods did we use.
- City tier
- social and economic status
if you need, we will build 4-5 personas that can be used