BEING ON TMALL OR JD.COM IS NOT SUFFICIENT TO SUCCESS (IN CHINA)
China has been the world's largest e-commerce consumer market for several years.
According to the monitoring data of e-commerce research center, as of July 9, 2018, China's e-commerce (including B2B, B2C, cross-border e-commerce, O2O, e-commerce logistics) has listed a total of 48 enterprises.Among them, there are 8 B2B e-business, 13 B2C e-business, 9 cross-border e-business, 11 life service e-business and 7 e-commerce logistics.
Tmall is the most important platform in China, but is especially reserved for the most successful players. In most cases, Tmall brands are rejected. Tmall only selects brands that already have a strong image, reputation and substantial sales from China.
This is the second e-commerce platform of China. The advantage of JD is that it has a highly developed own logistics, which store owners can use for compensation. JD (formerly 360Buy) was initially a pure online retailer of electronics, but has expanded in recent years thanks to its fairly well supported and regulated marketplace. JD is comparable with Tmall and therefore also for the larger brands in the market.
It can be tough to start in the Chinese retail landscape without a local partner. However, with the change in shoppers behavior, almost more willing to spend online than in physical stores, China’s cross-border e-commerce (or Haitao) ecosystem can offer plenty of opportunities. Now, China’s quickly growing online shopping market is made up of approximately half a billion consumers and accounts for over half of global online sales. It projects China’s e-commerce cross-border trade to more than double to RMB 620 billion ($98 billion) in gross merchandise volume by 2019, from RMB 305.5 billion in 2016.