As any savvy inbound marketer knows, blogging is a vital tool for attracting the right visitors to your website. If you’ve been blogging for any length of time, you might’ve begun toying with the idea of GUEST BLOGGING, too.

guest blogging

And if you’ve been wavering with that idea, we’re here to let you know: You absolutely should. The outline of this article is as follows:

1. What is GUEST BLOGGING? 

GUEST BLOGGING, also called “GUEST POSTING”. It’s when you publishing content on another website with the goal to increase exposure, traffic or brand awareness for your own site and this is one of the link types in LINK BUILDING STRATEGY.

Generally, guest bloggers write for similar blogs within their industry in order to:

• Attract traffic back to their website
• Boost their domain authority using external links to high-authority domains
• Increase their brand credibility and awareness
• Build relationships with peers in their industry

Almost always, GUEST BLOGGING STRATEGY offers mutual benefits for both the guest blogger and the website posting the guest content. In other words, GUEST BLOGGING STRATEGY is a two-way street — so when you decide to hop on the GUEST BLOGGING bandwagon, you should consider featuring posts by guest bloggers on your own website, too.

guest blogging strategy

2. Reasons to do GUEST BLOGGING

Firstly, This can provide a legitimate white hat link builder when you are implenmenting the LINK BUILDING STRATEGY and can do it in a very natural way.

Secondly, we can obtain the following benefits:

① Increasing Brand Exposure

By publishing high-quality articles on well-known GUEST POSTING WEBSITES, you can introduce your brand to a broader audience. Typically, reputable websites have a large number of subscribers and visitors who are attracted to valuable content.

brand awareness: one of benifits of guest blogging

At the same time, GUEST BLOGGING STRATEGY can help you establish an authoritative image in the minds of your audience. This requires providing professional article content that showcases your expertise. It also allows you to connect with experts and bloggers in other industries, opening up more exposure opportunities.

② Attracting New Audiences

It is important to select websites that are relevant to your target audience when publishing GUEST BLOGS. You must find websites that are related to your industry or field and ensure that the audience is actively engaged. Understanding what your audience needs and crafting articles tailored to their interests is essential. When writing your content, focus on their interests and provide valuable information. Understanding their interests and pain points can lead to higher conversion rates.

③ To improve the domain authority(DA) of our websites.

Domain authority is a metric created by Moz that takes into account various factors such as the total number of links, linking root domains, social signals, etc., and combines them into a single score. DA is also a vital metric in LINK BUILD STRATEGY, so use it can bring lots benefits when be used in a smart way.

a kind of seo analyzer when you are doing guest posting

④ Acquire high-quality backlinks.

Backlinks, also known as dofollow links or inbound links, which are links from other websites to your website. Search engines like Google consider backlinks as trust votes from referring domains, thereby increasing the credibility of your website in their eyes. This also can help you greatly in link building and leverage your LINK BUILDING STRATEGY

⑤ Gain referral traffic to your website.

The website is where users read your guest posts and click on the links back to your blog, thereby increasing your website traffic and assist you in link building.

⑥ Establish connections with bloggers.

We know that the biggest challenge in link building is the lack of resources. However, once we have accumulated a certain amount of resources, our link building efforts can become much easier.

Above 5 advantages should be well utilized, for they are crucial in not only LINK BUILDING but GUEST BLOGGING SEO.

3. How to find target GUEST BLOGGING WEBSITES to post your guest blog

The most practical and simplest method is to directly utilize Google to search these websites.

Apart from using direct search on Google to find websites that accept guest posts, are there any other methods?

Certainly. We can also utilize tools such as Ahrefs, SEMrush, Ubersuggest etc. Also, you can find services in domatters. Do remember that these websites also play roles in GUEST BLOGGING SEO.

guest posting seo

Another method is to search on Twitter. The process of searching for guest post opportunities is similar to that of Google search.

Lastly, if you have the time, you can use tools to check if your competitors have done guest posts. Taking Ubersuggest as an example, you can input your competitor’s URL into Ubersuggest, click on “Backlinks,” and then search for blog websites that have linked to them. To analyze the website’s Domain Authority (DA) and other factors. One advantage here is that the websites you find from your competitors may not be easily discoverable through regular Google search because they may not have a dedicated page for “Write for Us,” etc.

Ubersuggest can provide you the function of site audit to analyze your site’s metrics.

Metrics you can see on Ubersuggest

Metrics you can see on Ubersuggest

Of course, if you don’t want to go through the trouble of finding these GUEST POSTING websites or if you want to directly explore the most authoritative websites in the world, you can visit Alltop or domatters. Click on the relevant topics, and you will find the best websites in those areas.

4. How to choose “the GUEST BLOGGING WEBSITE” in target websites

At this point, our spreadsheet already contains many guest post listings, right? If you have enough patience, you can quickly go through these websites (or you can save this step for later) to select the people you ultimately want to contact based on the following criteria that I have listed for you.

① Domain Metrics: DA/DR, total number of backlinks, total number of referring domains.

② Content Quality: First, let’s take a look at the type and quality of content published on the website. For example, check if their articles have a word count exceeding 1000 words.

③ Guest Authors: Who are the previous guest authors on the website? Are they from reputable sources or spammy websites?

④ Relevance: Does the website only publish content related to our niche, or do they cover a wide range of topics?

Of course, if you have a new website, you may only need to focus on 1-2 of these criteria in the initial stages.

5. Free GUEST BLOGGING SITESlists

More lists could be yielded on Google with the keyword “Free GUEST BLOGGING SITES Lists”

6. Contact methods

We now have a good list of websites, and the next step is to find ways to get them to accept our submissions.

Firstly, we need to find their email addresses. If you don’t want to go through the trouble of manually searching for each one, you can use paid tools like Interseller.io or AnyMailFinder. Simply enter the website’s name and domain, and you can easily retrieve their email addresses with a single click.

Secondly, you need to build relationships with them. If you’re not in a rush, you can take this step. Follow their social media accounts or visit their official website and leave meaningful comments. This will help them develop a favorable impression of you, for GUEST POSTING Marketing is not a one-day thing, it is a long-term process.

Thirdly, send an email. When sending a guest post email, there are a few points to keep in mind.

Start with something specific about their website.

Keep it concise and straightforward, as they don’t have much time to read lengthy emails (<150 words).

Offer three specific topic ideas for them to choose from (to reduce their workload).

Ask with a touch of emotion.

If you have previous work to showcase, include it.

Finally, I have provided two sets of template examples with different styles for your reference.

Template 1:

Hi [Name],

I’m a long-time reader. You may have noticed my comment on your post on [Article] (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post on [Website].

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

[Idea #1] [Idea #2] [Idea #3]

I’ll make sure the piece overflows with information that can’t be found anywhere else.

To give you an idea of the quality I’ll bring to your site, here’s a link to a guest post that I recently published on [Other Website].

Cheers,

[Your First Name]

Template 1:

Hi [Name],

[Personalized comment]

Anyhow, I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [Site name] in the past, I feel that your readers would love these ideas:

[Idea Title #1][Brief Description] [Idea Title #2][Brief Description] [Idea Title #3][Brief Description]

To give you an idea of my writing style and quality, here’s a guest post I recently wrote for [Guest post link]

Do you think these ideas would be a good fit?

Best,

[Your name]

7. Create the content of the blog

At this point, some bloggers have already agreed to your guest posts, which validates the effort we put into selecting the websites. Since we may not have enough experience to write all articles as 3000 or 5000 words, it’s important to focus our energy on the best-performing websites.

We can categorize the bloggers who have agreed to our guest posts into different levels, such as A and B, based on the criteria we mentioned earlier. Then, we can assign corresponding article requirements for each category.

Some may feel uncertain about determining the direction and content of their writing. Don’t worry, I have a tool to help you find popular topics on websites: https://buzzsumo.com/.

Moreover, if you feel that your English proficiency is not strong or you have limited time to write numerous articles, don’t fret. You can find what you’re looking for on domatters. Domatters can offer you professional guest blogging services and guest blogging marketing.

Lastly, don’t forget to include your backlinks in your guest posts. Generally, for a 1000-word article, you can include 3-5 links. However, it’s not necessary to link them all to your own website. Make sure you can obtain 2-3 backlinks for yourself. Additionally, you can link to other authoritative websites and inform the blogger that you can provide a backlink to their article on a reputable website. Ask if they would agree to provide a backlink to your article as well.

8.Summary

Finally, let’s summarize the process of GUEST BLOGGING. Start by searching for websites to submit guest posts through Google or other methods. Once you have a list of potential websites, select them according to your needs. And you need to find the contact information of the websites and reach out to them. Write an article specifically for GUEST POSTING and submit it for review by the blog owner. Once it gets approved and published, it’s a good practice to send a thank-you email.

Plus you need guest blogging service or GUEST BLOGGING MARKETING, welcome to visit domatters.