As the world’s second-largest economy, China continues to be a valuable market for companies trying to expand their reach. Surprisingly, the Chinese market is a distinct landscape that necessitates advertising and digital marketing methods that the rest of the globe is unfamiliar with.

Some may argue that the Chinese market’s sharp disparity stems from the ‘Great Firewall,’ which isolates China’s social media from the rest of the world. However, the country’s demographics, digital consumption, and consumer behavior patterns differ from many other countries.

In this blog, we’ll go over some ways that businesses should consider to boost their market growth.

Setting Your Budget According To the Purchasing Power of the People

While China has the world’s largest population and over 65% internet penetration, there is still a significant difference in consumer buying patterns between urban and rural areas. China is classified into four demographic tiers, with the first-tier cities, such as Shanghai and Beijing, having a GDP of $300 billion.

This means that consumer spending in tier-one cities like Zhenjiang and Yinchuan may differ from tier-two and tier-three cities like Zhenjiang and Yinchuan.

You need to keep this distinction in mind and draft your marketing strategies accordingly, setting a higher budget for ones with a higher purchasing power as they can significantly boost your business.

Create a Distinct Brand Identity

Despite relying heavily on word of mouth, Chinese shoppers are eager to buy brands rather than just things. If you can create a brand identity and reputation as a high-value foreign brand, you’ll attract a greater number of Chinese customers to your business.

For this, you need to improve your social media visibility. Hire key opinion leaders to promote your brand to have a strong presence within the target audience.

Invest In Local Tools and Strategies

Any company hoping to make it big in the Chinese market should look at successful case studies of local brands. By observing the techniques used by well-known brands in China, it’s clear that local social media platforms have aided firms in entering the Chinese market and have helped them connect with their target audiences.

Weibo, Baidu, and Little Red Book are some of the popular social networking tools available. To reach out to the local market, marketers must build Chinese keyword-based SEO tactics and use the best Chinese copywriting techniques to stand out amongst the cut-throat competition.

If you’re looking for one of the top digital marketing agencies in China, look no further than Domatters. We are China’s leading digital marketing agency, providing affordable services to boost your business. We offer the best professional translation, SEO, Chinese copywriting, and social media marketing services to help companies penetrate the Chinese business market.

Contact us today and build the best strategy to enter the Chinese market.