A large number of successful cases of legendary figures have proved that emotional marketing is still very important.

Pay attention to the construction and maintenance of the founder’s personal brand

Marketing

A large number of successful cases of legendary figures have proved that emotional marketing is still very important. Personal marketing is very important for the establishment of corporate brand image, and sometimes even personal influence is greater than the brand itself. Personal marketing has played a huge role in fueling brand marketing. Of course, this is quite demanding for the founders themselves. First of all, the face value should be high. This is a real world, why rely on talent when you can rely on appearance.

No matter how talented people are, if they can’t be seen in appearance, and no media is willing to report, how can consumers pay attention. Secondly, yes, it is even better if you have some talent besides good looks. The so-called talent does not mean that you are hardworking and enterprising in your work, but that you are very good at your own job, but you are unpopular and have ideas. Third, we must have feelings. To put it bluntly, it is to have personal charm. And having feelings is the way to show personal charm.

If you don’t have personal charisma, why do you let everyone follow you, so you need to cultivate your personal charisma and practice how to pour chicken blood soup.

Circle is important

While you are doing personal marketing, you also have to mix circles. It can be mixed with personal identity or brand identity. The key is what kind of circle to mix. The founder of linkedin said that the circle you are in determines your future. The industry circle must be mixed, and the circle of related industries must also be taken into account. In addition, there are some cultural circles and media circles that have the ability to take care of both, and the entrepreneurial circle is also indispensable. Mixing circles does not mean that you can play in circles.

The mixing here means that you must have Internet thinking. Sorry, I am vulgar again. It means that when you deal with people in the circle, you must always have concepts in your mind about how to exchange resources or strategic cooperation. Sometimes inspiration will come while chatting, and many interesting ideas and gameplay will be produced. Who would not want to participate in such a mutually beneficial and win-win situation? And these cross-border and co-branding sometimes produce a synergy effect of 1+1>2.

From the media to use

Since WeChat dominated the entire social media market, self-media has sprung up like mushrooms after rain. Don’t underestimate these self-media, some self-media content is eye-catching, even much better than many mainstream media, and some self-media have much more subscribers than serious media.

However, the advantage of self-media is that it is free compared to serious media. We-media needs content, but not ordinary content. What needs to be practiced is not just to pay attention to some hot topics and borrow momentum. However, focus on quality over quantity, as long as your content is good enough, it will have a long-tail effect, and users and media will spread it out for you spontaneously. That’s how native advertising came about.

UGC needs to establish a mechanism

Why should there be UGC? Users are very smart, even if you know your own brand, you will be tired of writing every day. Talent is limited. Therefore, it is necessary to mobilize the power of the masses. Everyone gathers firewood and the fire burns high.

In the popular words nowadays, free economy, sharing economy. Good things, let consumers try them out, they can speak for themselves and help you spread the word. Word-of-mouth marketing cannot rely on soft texts, but on real voices to impress people, because only they know what they want to see, and they are more convincing. After establishing an effective UGC incentive mechanism, do you not need to write at all? Of course not. Brands must have their own customized content, carry brand and product information, endow it with brand DNA, let users know that this is your content, and try to create trends and concepts.