Quick Jump

What is Baidu seo?

Baidu SEO refers to the China search engines – Baidu Search. search engines optimization is to make the website meet the search engine indexing and ranking requirements through internal adjustment and optimization of the website and off-site optimization. , to obtain free traffic for enterprises, improve sales performance and brand promotion.

SEO promotion on Baidu is an effective method. All aspects of the website are optimized to make the content of the website more in line with the search engine’s retrieval principles, thereby bringing a steady stream of free traffic to the corporate website. In this way, when users search for relevant keywords, relevant information on the enterprise website will be displayed preferentially.

In addition, there are many ways to optimize Baidu SEO, but in general, it is still through on-site optimization and off-site optimization to improve website ranking. However, in the Baidu SEO optimization ranking process, the most commonly used is full keyword optimization. The general formal method is to sort by keyword index, that is to say, the larger the index, the higher the charge.

But if search engines ranked goes up, pay per user click. Therefore, Baidu’s SEO promotion is mainly to improve the ranking of the website by optimizing keywords, so as to realize the economic benefits of the enterprise.

Why Baidu SEO in China is Important？

Baidu, like Google, will likely remain an integral part of the Chinese market for the foreseeable future. This means that companies doing business in China must ensure their websites are optimized for Baidu if they want to enjoy the full benefits of the Chinese market.

Baidu’s development history

Baidu founded in Zhongguancun, Beijing in January 2000, it is the world’s largest Chinese search engine.

On January 1, 2000, the founders of the company, Robin Li and Xu Yong, returned from Silicon Valley in the United States with 1.2 million US dollars of venture capital and founded Baidu. At the beginning of its establishment, Baidu has positioned itself as a Chinese search engine for the Chinese people, and is willing to make unremitting efforts to achieve this goal.

In May 2000, Baidu provided search technology services for the portal website – Silicon Valley Power for the first time. After that, it quickly occupied the Chinese search engine market and became the most important search technology provider. some things

In August 2001, the Beta version of Baidu.com search engine was released, which shifted from a background service to an independent search service, and pioneered the PPC business model in China.

On October 22, 2001, Baidu search engine was officially released.

On August 5, 2005, Baidu was listed on NASDAQ in the United States, becoming the most eye-catching listed company in the global capital market in 2005, and Baidu entered a new stage of development.

Introducing box computing, reshaping search barriers

In August 2009, Robin Li proposed a new concept at the Baidu Technology Innovation Conference: box computing, which became Baidu’s most interesting strategic move since its search engine.

The so-called box calculation means that as long as the user enters a certain service such as a calendar, weather, calculator, etc. in the search box, Baidu can directly identify it and match the demand to the optimal content provider or service provider for response and processing.

Baidu’s new development trend: All in AI

In the wave of the mobile Internet, Baidu’s layout on the mobile terminal can not be said to be unpleasant, but after all, it has “average results”. But looking around, the Baidu Empire is already approaching the city.

On the one hand, Toutiao and other high-traffic apps continue to erode its core advertising business; on the other hand, a series of negative public opinions such as the “Hemophilia Bar Incident” and “Wei Zexi Incident” have also overwhelmed Baidu.

Under the internal and external problems, Baidu proposed the imagination space of artificial intelligence.

At the beginning of 2017, Robin Li invited Lu Qi, known as “the most powerful Chinese in Silicon Valley”, to serve as Baidu’s COO, responsible for products, technology, sales, operations, and report directly to him. The addition of Lu Qi was like a booster, pulling Baidu back from the confusion. He drastically cut off unfocused businesses such as medical advertisements and takeaways, and proposed the “All in AI” strategy, concentrating Baidu’s energy into the technical fields it is best at.

On August 30, 2022, Baidu released its unaudited financial report for the second quarter ended June 30, 2022.

In the second quarter of 2022, Baidu achieved revenue of 29.647 billion yuan; net profit attributable to Baidu (non-GAAP) reached 5.541 billion yuan, a year-on-year increase of 3% and a month-on-month increase of 43%, both exceeding market expectations. Baidu continues to practice pressure-style and marathon R&D investment, and core R&D expenses account for more than 20% of Baidu’s core revenue for seven consecutive quarters.

Baidu SERP features

The Baidu Ecosytem

Baidu’s search services:

Baidu search

Search massive network data and resources

Baidu Video

Search massive web videos

Baidu translator

Easily resolve language differences

Baidu map

Search the full web map

Baidu News

Search and browse news

Baidu pictures

Search for information by image and discover more possibilities!

Baidu Academic

Provide massive Chinese and English literature search!

Baidu Baipin

Go to Baidu, search for good jobs on the Internet

Baidu’s community service categories:

Baijiahao

Content monetization and fan management

Baidu Broadcasting Open Platform

Convert text to speech in real time

DUREOUS

Everyone’s caring secretary

Baidu Library

Read, download, share documents

Baidu network disk

File backup, sharing, synchronization tool

Baidu Encyclopedia

Query and contribute to online encyclopedias

Baidu Post Bar

Freely share topics and participate in discussions

Baidu Zhidao

Find answers, answer questions

Baidu Education

A knowledge content platform focusing on education

What platforms does Baidu invest in?

In August 2019, Baidu and Kuaishou led a $434 million investment in Zhihu, which detonated the enthusiasm of the market. As competitors in the content field, this time together, Zhihu has a lot of high-quality content, while Baidu has more traffic and customers. At the same time, after Baidu took the lead in Zhihu, Zhihu ranked very high in Baidu search.

Let’s search what seo tools are there on Baidu, and we will find that Zhihu’s answer appears in the second place.

IQIYI

iQIYI is an independent video company that Baidu announced to invest in as early as 2010. Baidu’s investment in iQIYI is mainly to provide users with complementary content products. In 2018, iQIYI was listed on the Nasdaq in the United States.

NetEase Cloud Music

In 2018, Baidu announced to be the lead investor in the Series B financing of NetEase Cloud Music. For NetEase Cloud, NetEase Cloud’s high-quality content will be delivered to Baidu’s massive users through Baidu App, Baidu Search, Baidu Video, and other products. For Baidu, NetEase Cloud Music has access to Baidu’s DuerOS platform, which greatly enriches Baidu’s content matrix.

Liked

In August 2019, Youzan, the “first share of WeChat ecosystem”, received a US$30 million investment from Baidu. This is a strategic cooperation between Baidu’s smart applet and Youzan. Currently, Youzan serves millions of merchants and can provide Baidu users with underlying technologies. , to help merchants build malls, and Baidu Investment Youzan also bases private domain traffic on social channels such as Youzan official accounts, mini programs, and WeChat groups.

In August 2019, Youzan, the “first share of WeChat ecosystem”, received a US$30 million investment from Baidu. This is a strategic cooperation between Baidu’s smart applet and Youzan. Currently, Youzan serves millions of merchants and can provide Baidu users with underlying technologies. , to help merchants build malls, and Baidu Investment Youzan also bases private domain traffic on social channels such as Youzan official accounts, mini programs, and WeChat groups.

How to do Baidu seo optimizaton through Baidu’s platform?

Not only do Baidu Zhidao, Baidu Video, and Baijiahao, which are owned by Baidu, play an important role in Baidu seo, but also an indispensable Baidu lead investment platform, Zhihu.

What is Baidu Zhidao?

Baidu Zhidao is the Chinese equivalent of Quora or Yahoo Answers and is also one of the most closely linked knowledge base sources. At the same time,At the same time, marketing that Baidu Zhidao is one of the important ways to get rankings in Baidu search results.

What is Baidu Video?

Baidu Video has three major video platforms: Haohao Video, Quanmin Video, and iQiyi

1. Haohao Video is a professional short video aggregation platform created by the Baidu team. It relies on Baidu technology to accurately recommend high-quality short video content and create a short video client customized for users. The platform’s short video classification covers funny, music, film and television, entertainment, games, life and other types of video content.

2. The National Small Video is a professional small video sharing and publishing software created by the Baidu team. It was launched in 2018 and is divided into IOS version and Android version. The Quanmin Small Video App covers various types of small videos. Users can publish small videos to share, record their lives, and support functions such as big-eyed, face-lifting, beauty, and various stickers.

3. Beijing iQIYI Technology Co., Ltd. (iQIYI) is an independent video service company established by Gong Yu in Beijing on April 22, 2010. On May 7, 2013, Baidu acquired the PPS video business and merged with iQiyi.

What is Baijiahao

To do Baidu SEO, you must pay attention to Baijiahao, but there is another Baidu function that is closely related to Baijiahao – Bear’s Palm.

Baijiahao is a product used to help users share high-quality content to communicate within Baidu. The text, graphics, and videos published by Baijiahao are limited to internal communication such as Baidu app and Baidu.com. In fact, it should be a kind of information flow from the media, similar to the headline number of today’s headlines.

Bear’s paw is a new function developed by Baidu in 2017, dedicated to highlighting high-quality original content and building brand value. Its core function is to transform the high-quality article pages of the website. High-quality original pages that meet the requirements will be displayed first when users search for relevant keywords.

In fact, modifying the page is like putting a coat on the page to make it look uniform. You can place a bear paw number on the page to follow the entry. Convert users into followers and form an effective connection. Bear’s paw recommends https pages, and mip optimizes access. Through the bear paw number, you can customize the search result logo icon, display pictures, etc. The original article website put on the coat of the bear’s paw, like a tiger with wings. Search results are displayed first.

What is the connection between Baijia and Bear’s paw?

The connection between Baijiahao and Xiongpao is account information exchange, authentication exchange, and mutual reusability of qualifications.

What is Zhihu?

Zhihu is an original content platform that gathers high-quality question-and-answer communities and creators on the Chinese Internet. In August 2019, Baidu and Kuaishou led Zhihu with US$434 million. Zhihu content marketing is also a crucial part of Baidu SEO.

What seo marketing for Baidu content？

The first step in Baidu SEO content marketing is to research Baidu’s various platforms, Baijiahao, Zhihu, which questions related to your company have been asked or answered. You should then try to provide the most objective and informative answer, with the goal of gaining support and ranking higher.

Needless to say, it’s actually not a good idea to have the answer to the relevant question related to the company. Clearly, responses from unbiased participants received a greater degree of trust than responses from “company.”

Like Baidu Baike, Baidu SEO Content Marketing can also involve Baidu Display Advertising. While there’s no guarantee your ad will appear for relevant search terms, it’s still important to update the settings in your Baidu Adwords account and adjust your bids to maximize these opportunities.

Baidu seo expert

Baidu Event: Baidu 360 War

This contest began at around 9:00 pm on August 28, 2012. Baidu chose this moment to start testing in a small area: when users access services such as Baidu Know, Encyclopedia, and Tieba through 360 comprehensive search, they will be forced to jump to Baidu. front page. However, for a period of time, when using this service under different browsers, the way Baidu handles it is slightly different.

According to the feedback, in Firefox, 360 browsers and IE, Baidu adopts the above strategy of forced jumping. The Google Chrome browser does not appear to be affected. Further, in the 360 comprehensive search, the default is Baidu’s news, pictures, MP3, maps and other services, any search will jump to the Baidu homepage.

360 then launched a counter attack. When users use 360 ​​comprehensive search in the 360 browser, they click on the search results from Baidu related services, and they will be directly taken to the “Webpage Snapshot” page. According to a keyword tested by Sina Technology, the corresponding “web page snapshot” clearly indicates that this page is stored at 6:00 pm on 360.

The area of attack and defense between the two sides is getting larger and larger. Baidu Know, Baike, Tieba and other important services that account for more than 10% of Baidu’s overall traffic, all take restrictions on requests from 360 comprehensive search.

An hour later, 360 Browser gradually changed its strategy of providing snapshots of Baidu web pages.

At noon on August 29, 2012, 360 responded to Baidu’s countermeasures and removed all Baidu services contained in the URL navigation search box. The 360 search box no longer provides Baidu services. Except for the news, MP3, and map search options mentioned above, Baidu services are no longer included. Qihoo’s own products are used for webpages, videos, and Q&A. Instant search, shopping from Taobao search.

On January 24, 2013, the relevant business departments of the Beijing Municipal Administration of Industry and Commerce and the Xicheng Industry and Commerce Branch jointly met with the relevant person in charge of Beijing Qihoo 360 Technology Co., Ltd., and accused Qihoo of using “360 Security Guard” to implement unfair competition in the browser field. Behaviors are subject to administrative warnings.

On February 23, 2013, the Beijing No. 1 Intermediate People’s Court formally filed a case against Baidu Inc. for suing Qihoo 360 for crawling and copying the content of its own website, which constituted unfair competition, and claimed 100 million yuan.

On April 27, 2013, Baidu sued 360 for unfair competition, and the Beijing No. 1 Intermediate Court ruled that 360 lost the case, requiring 360 to stop the unfair competition, apologize on the homepage for 15 consecutive days, and compensate 450,000 yuan for losses; Baidu sued 360 for reasons As follows: 1. 360 forcibly tampered with Baidu search result pages, causing confusion; 2. Intentionally counterfeiting and confusing search results, hijacking Baidu traffic, infringing the plaintiff’s trademark rights and unfair competition.

What are the common Chinese search engines ?

1.Baidu search; 2. Shenma search, only a mobile search engine, which belongs to the second search engine of the mobile terminal 3. Google search 4. 360 search 5. Sogou search 6. Bing.

Google is the most popular and widely used search engine in the world, even though Baidu is the world’s largest Chinese search engine, covering 95% of the world’s Chinese internet users. In China, Google is also an indispensable search tool for foreign trade people, especially in coastal areas, such as Guangzhou, Shanghai, Shenzhen, etc., Google is still very popular.

Baidu’s search and Baidu SEO tools provide great insight into the Chinese market and specific target audiences, and while Baidu and Google may appear similar on the outside, there are actually significant differences between the two platforms. And Baidu includes more features and ads in its search results, and has a strong interest in the Chinese market and consumer buying habits.      

Search Engines China Industry Development History                                                                                                                                                                          

                                                                                                                                                                                                                                                                             

Market share of PC search engines in China from January to June 2022

Baidu’s market share in China is 51.68%;

Bing is second with a market share of 25.87%;

Sogou ranked third with a market share of 10.09%;

Google is fourth with a market share of 7.33%;

Haosou ranked fifth with a market share of 4.42%;

It can be seen from the search engines usage statistics that the competition of search engines on the PC side is still extremely strong, but it is obvious that Baidu’s strategic position has indeed shifted to the mobile side with more traffic.

China’s tablet-side search engine market share from January to June 2022

Baidu’s market share in China is 89.69%;

Bing is second with a market share of 6.46%;

Google is third with a market share of 1.74%;

Sogou fourth, with a market share of 0.93%;

YANDEX is fifth with a market share of 0.66%;

Haosou (formerly 360) ranked sixth with a market share of 0.23%;

We can see that Baidu still has a huge share of the search engine on the tablet side

Market share of mobile phone search engines in China from January to June 2022  

Baidu’s market share in China is 90.85%;

Shenma search is second with a market share of 2.89%;

Bing is third, with a market share of 2.17%;

Sogou fourth, with a market share of 1.47%;

Google is fifth with a market share of 1.13%;

Haosou ranked sixth, with a market share of 0.79%;

Baidu occupies such a huge share on the mobile side, so is mobile SEO important? The answer is very important. The biggest reason is that more and more people in China use mobile terminals to search. Traffic means everything, and grabbing mobile traffic is a matter of course.

Seo Baidu vs Google

About PR

Google’s PR distribution is more even, and it evaluates a website as a whole, so every page of a website is important to Google’s evaluation. However, Baidu only gives the algorithm to the homepage of the website, so when we do China SEO, we must focus on the internal and external links on the homepage.

Ranking Advantage of Own Products

Enter any popular keywords, and the ranking of Baidu’s own products will appear on the Baidu homepage. Even if these own products don’t do any SEO, they can still rank on the first page. Instead, Google equals all products. Even Google’s own product will ban it if it violates Google’s webmaster guidelines.

Therefore, to do a good job in Google SEO, you must strictly abide by the Google Webmaster Guidelines, and there are no shortcuts. To do a good job in Baidu SEO, if you want to achieve short-term results, it is a good idea to try to use Baidu’s own platform.

User Behaviour on the Home Page of Search Results

In Google, it usually takes users half as long as Baidu users to find the information they want (30 seconds for Google and 55 seconds for Baidu), and most users only look at the first three results.

On Baidu, by contrast, users typically scan content on search results from start to finish. At the same time, we noticed that on the Baidu heat map, the red dots represent clicks, which appear in large numbers in the Baidu search box and related searches at the bottom, rather than the web pages of the search results.

This situation is largely related to search quality. Baidu’s search results are confusing. In many cases, users simply cannot tell which are paid ads and which are organic search results. And usually, the content of paid advertisements does not meet the needs of users very well. Users may choose to refine the search keywords again, or go to the bottom to view relevant recommendations to find the content they want again.

As a result, Baidu users spend an average of 55 seconds, almost twice as long as a Google search, to find the information they want.

However, there is another effect, the poor search experience makes Baidu users more inclined to browse the entire SERP page. So, for Baidu SEO, our keyword strategy can surpass the top three. According to different word classes, set a high ranking strategy for these words.

Such as navigational searches, such as “a brand, a brand official website”, users of these words are directed to your website and rank first on the homepage; moreover, you can allocate most of your resources to these words. If you encounter information search, such as “how about a certain brand product, evaluation, recommendation”, etc., adopt a strategy of evenly distributing multiple rankings in various positions on the search result page, you can get attention and clicks.

Index of the Page

Google pages are indexed faster than Baidu, and Google has only a few external entries that can follow links to your site and index it. But Baidu is different. New sites are not indexed immediately, even for a long time. After your new website has passed the Baidu evaluation period, Baidu will start indexing your website.

Of course, although Google’s indexing speed is relatively fast and the number of pages is relatively large, Google still has a review and screening mechanism. Although some Google sites are indexed for the first time, there are several pages, but after a period of time, the number of pages decreases.

However, Google will usually pass an audit of your site’s content for a period of time before it starts indexing your site.

Strategies for the New Website

Similarly, both Baidu and Google have their own criteria for reviewing new websites. Google has the Google Sandbox, and Baidu has its own review period. In terms of duration, it is 3-6 months.

The difference is that after the review period, Google’s criteria for judging keyword rankings are the quality of the page itself and the recommendation of external links. It doesn’t affect the ranking of a particular page, even if your site is new. However, Baidu will consider the DR of the whole site, so it is difficult for new websites to obtain the ranking of hot and difficult words from Baidu.

In general, in Baidu, after being reprinted by big websites, traffic and rankings are robbed by big websites. In Google, a new website can rank for hot words.

Compliance with Robots Agreement

Google is fully compliant with the Robotics Agreement. As long as bots block Google spiders, Google will not crawl and index the site. However, Baidu does not seem to comply. After you set the robots protocol for your website, Baidu Spider will sometimes bypass/ignore the file and continue to crawl your space files.

Judging Criteria for External Links

Google and Baidu have different criteria for judging external links. To Google, external links are more like external referrals. They are not limited to the links you can click directly in the tab. Referrals from the social aspect also affect rankings.

For Baidu, a link is a link that is not directly related to social networking. At the same time, Baidu will also recognize links that are not written in the tag (Google does not accept). Regardless of the form of the link, if the recommended content is valuable, it will be considered an external link and retweeted.

Also, the importance of external links is different from Baidu and Google. Google generally considers external links an important signal for a website, even more so than on-site SEO optimization.

Because Google is fully capable of indexing and identifying a website, user recommendation data is what Google sees. But Baidu is different; the importance of external links is not that great, and the recommendation mechanism of the Chinese Internet is not mature enough, so the credibility of external links is not high. Baidu’s website indexing and recognition capabilities are not as good as Google’s.

Therefore, for Baidu SEO, it is very important to do a good job in website optimization, especially keyword deployment, website structure sorting, including navigation, internal link mechanism, etc.

Content Update

Baidu seems to focus more on content updates than Google. Websites or pages with constantly updated content are friendly to Baidu. You can try to search for some popular keywords in unpopular industries to see the similarities and differences of the top ten websites in the search results.

You will find that the content of the top ten websites in Google is rarely updated, and in order to rank on the first page of Baidu, the website must have a massive content update mechanism. Baidu places much more emphasis on fresh content than Google does.

Original identification Mechanism

Internet reprinting and plagiarism are common. For search engines, the ability to identify originals is critical. Baidu is not doing well in this regard. Baidu is more concerned with “where does this content appear”, while Google is more concerned with “where does this content come from”. They are fundamentally different.

In addition, Baidu has a stricter review mechanism for medical care and gaming. After the Wei Zexi incident, Baidu carried out a comprehensive clean-up and rectification of related commercial promotion activities such as medical care, medicines, and health care products. Commercial promotion of medical institutions that have not obtained the qualifications approved by the competent authorities shall not be carried out.

Popular Events Effect Speed

Google processes hot information relatively quickly and can often locate news sources with great accuracy. However, Baidu relies more on big websites for popular information. Once a small website has hot content, but it is not immediately discovered by a big website, it is difficult for Baidu to find it in a short period of time.

Baidu Spider

What are Baidu spider in search engines?

For example, Baidu Spider is an automatic program of Baidu search engine. Its function is to access and collect web pages, pictures, videos and other content on the Internet, and then establish an index database by category, so that users can search for your website’s web pages, pictures, videos and other content in the Baidu search engine.

Should I let Baidu spider crawl my site?

If you’re targeting the China SEO, you definitely want Baiduspider to crawl your site. Additionally, you need to understand the basic guidelines set by Baidu to ensure your pages are properly indexed.

However, if you are not interested in the Chinese market, you must stop Baidu spiders from crawling your site to save the bandwidth you want available to real users. We will explain how to stop Baidu spider bots in the Q&A.

Baidu spider Q&A

Q: How much access pressure does Baiduspider cause to a website server?

A: Baiduspider will automatically adjust the access density according to the load capacity of the server. After a period of continuous access, Baiduspider will pause for a while to prevent increasing the access pressure on the server. So in general, Baiduspider will not put too much pressure on your website’s server.

Q: Why does Baiduspider keep crawling my website?

A: Maybe your website has a high authority or Baidu spider will continue to crawl newly generated or continuously and regularly updated pages on your website. In addition, you can also check whether Baidu spider’s access is normal in the website access log, so as to prevent someone maliciously pretending to be Baidu spider to crawl your website frequently. If you find that Baiduspider crawls your website abnormally, please give feedback to it, and please try to give Baidu spider’s access log of your website, so that we can track and deal with it.

Q: I don’t want my website to be accessed by Baiduspider, what should I do?

A: Baidu spider abides by the Internet robots protocol. You can completely block Baiduspider from accessing your site, or block Baiduspider from accessing some files on your site, using the robots.txt file. Note: Forbidding Baidu spider to access your website will make the pages on your website unable to be searched in Baidu search engine and all search engines that Baidu provides search engine services.

Q: Why has robots.txt been added to my website, but it can still be found in Baidu search?

A: Because the update of the search engine index database takes time. Although Baiduspider has stopped accessing the pages on your website, it may take two to four weeks for the page index information already established in the Baidu search engine database to be cleared. Also please check that your robots are configured correctly.

Q: I want my website content to be indexed by Baidu but not to be saved as snapshots, what should I do?

A: Baiduspider complies with the Internet metarobots protocol. You can use the settings of the webpage meta to make Baidu Display only index the webpage, but not display the snapshot of the webpage in the search results.

Like the update of robots, because the update of the search engine index database takes time, although you have prohibited Baidu from displaying the snapshot of the webpage in the search results through meta in the webpage, if the webpage index has been established in the Baidu search engine database Information, it may take two to four weeks to become effective online.

What is seo tool free?

Baidu index

It works like Google Trends; with Baidu index, you can easily gather information on trending topics on the web. In addition, Baidu Index provides you with powerful visualization tools to help you easily conduct Chinese market keyword research.

 

Baidu Keyword Planner

It is the counterpart of the Chinese version of Google Keyword planner. This seo tool free is designed for marketers to research potential keywords for Baidu PPC, but SEO professionals can find interesting data and keyword ideas in this tool for their keyword research in China. Unfortunately, as all PPC Baidu tools, Baidu Keyword Planner can only be used if you have a business license in China, which will allow you to have an ICP license and the right to host your website in China.

Building Website FAQs 

Does website speed correlate with China SEO?

The answer is yes! Since Google stated in its latest Page Experience that updating page speed is a very important factor, Baidu uses page speed as a ranking factor no different from Google. If you want to be well positioned on Baidu, you need to make sure that the hosting service you choose can guarantee high performance in China.

Does Baidu SEO have to host my website in China?

No doubt the best practice is to host your website in mainland China, many, but this can be difficult for foreign companies. To host your website in China, you need to have a Chinese business license, which in turn entitles you to apply for an ICP license, which is a requirement for every Chinese website.

If you plan to get an ICP license, you can take shortcuts such as hosting your website in a neighboring country (preferably Hong Kong). It’s not a perfect solution, but it guarantees that the site is fast enough to avoid penalties from Google.

Why is my website not  indexed by Baidu ?

If your website is not indexed, it is likely for two reasons.

1. You use an overseas platform to build a website, for example, you build a website with wordpress/wix
2. If your server is abroad, or your website uses Google Fonts, Baidu will not include it.

Solution:you can take shortcuts such as hosting your website in a neighboring country (preferably Hong Kong).

Commonly used website building procedures for Chinese websites

• 竹子建站
• 搜狐快站
• 织梦

Baidu SEO GUIDE

These are the basics you should consider when planning a website for China SEO.

• Language: All content and meta tags should be written in Simplified Chinese.

Web Hosting: Additionally, Baidu favors websites hosted in China.

• Censorship: Baidu de-indexes all pages that contain text that is blacklisted by the Chinese government.
• icp license: To build a website in China, an icp license is required for filing. The mainland server without the record cannot be used normally.

Baidu on-site search engine optimization

Compared to other search engines such as Google, Bing or Yandex, there are some differences in page requirements for Baidu. The following nine factors are important:

• URL structure: URLs should be descriptive and in Pinyin (the phonetic system used to transcribe the Mandarin pronunciation of Chinese characters into the Latin alphabet).

• Title tags and meta descriptions: These tags should be separate for each page and contain relevant keywords. The title has a character limit of 80 characters and the description has a character limit of 200 characters.

• Meta keywords: For Baidu, meta keywords are still relevant. It is recommended to add 3-5 keywords per page.

• Title Tag: Every page should have an H1 tag that describes the page and contains relevant keywords.

• Images: When working with images, it is important to give them a descriptive filename and add an ALT tag.

• iFrames, JavaScript, and Flash: Baidu cannot crawl iFrames, JavaScript, or Flash. If you use these formats on your website, you should provide an alternative HTML version.

• Internal links: Baidu places great emphasis on keyword-rich anchor text.

• Meta tag directives: Baidu supports canonical, nofollow and noarchive tags as well as link tags to mobile sites. However, Baidu does not currently support hreflang tags. Also, Baidu respects the commands in the robots.txt file.

• HTTPS: HTTPS is Google’s official ranking factor, while Baidu only provides limited support for HTTPS. Therefore, you should use the HTTP protocol for your Chinese website.

Which industries are SEO suitable for?

Education and training industry

Education is the main consumption direction of every family no matter what era it is. At the same time, consumers will also pay attention to high-profile companies when choosing the education and training industry. Therefore, companies with high SEO optimization rankings are more likely to be selected by consumers.

Industrial industry

The industrial industry involves a lot of technical terms for product names and services, so potential customers search for their own needs through keywords, so this industry is also very suitable for SEO optimization for drainage.

Machinery industry

Immigration Services

IT

In fact, there are many industries that SEO optimization is suitable for, such as the physical industry, chemical industry, e-commerce, etc. are very suitable, because as long as the technology is skilled, most industries can achieve drainage through SEO optimization, and quickly seize the market, after all, search is just needed.

How to get started with Baidu SEO?

If you want to start your own China SEO, you can search for relevant courses to study independently, but this will be difficult for you without a professional teacher to teach you.

Domatters has professional and rich experience in Baidu SEO. Contact us and we can create a systematic Baidu SEO tutorial for you.

Tips for building your own SEO team

• Content team with Chinese background

This is of course a very direct method. As long as it works properly, it will definitely resonate more easily with Chinese users, but it is also a method that is very difficult to operate. Because your area does not necessarily have Chinese background writers, in addition, you have to hire an SEO expert, a programmer, obviously, the cost of this is very high.

• Hire a local Baidu seo agency in China

Cooperating with SEO company in China undoubtedly eliminates the need for organizing teams and finding employees with Chinese backgrounds. These tedious steps have greatly improved efficiency.

How can I find a local Baidu SEO agency in China?

The correct ways are:

1.You can search China marketing agency/ baidu seo agency, through Baidu engine, so you can find the real local SEO company in China,This will bring you the most valuable seo services.

2.Or you can contact domatters China marketing agency directly, we will get back to you anytime.

What are the local baidu seo agency in China?

The following is the local baidu seo agency in China.