Xiaohongshu

Xiaohongshu Official account set up, Little red book Online shop set up and management, Red content marketing

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Official account

Set up official little red book account with Chinese business license or ID and phone number.

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Online shop

We help you to sell products and service on little red book and get payment directly within xiaohongshu.

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Red content marketing

We help you with simplified Chinese content copywriting for little red book

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What is Little Red Book?

Little Red Book or called Xiaohongshu is a social media and e-commerce platform. It has been described as “China’s Instagram”. In 2022, the number of monthly active users of Xiaohongshu reached 200 million. The majority of its users are 25-35 years old and have strong purchasing power and nearly 90% are women. The app allows users to post, discover and share product reviews. Xiaohongshu also operates Red Mall, where Chinese users sell international products.

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Why we do marketing by Little Red Book in China?

Wide coverage of users

At present, the user group of Xiaohongshu is very wide, because it covers various types and different age groups. Accurate positioning of audience groups has good advantages and guarantees for promotion and marketing, better brand reputation, and improved overall ranking.

The promotion effect is more direct

Through the promotion of Xiaohongshu, the marketing effect can be promoted more directly, and the corresponding users can be screened and matched more quickly. Naturally, it can truly realize the efficient conversion of advertisements and comprehensively improve the advertising effect of marketing promotion. If you promote on the Xiaohongshu platform, as long as your content topic is attractive, you can get more traffic, which is a great advantage for improving the conversion rate.

Efficient conversion

The promotion of Xiaohongshu can bring efficient conversion for corporate brands. As long as the content of Xiaohongshu is attractive, it will get huge traffic, and it has a good advantage in improving user conversion rate, so it is naturally targeted. Increasing brand awareness and targeting audience needs will lead to more effective conversion rates and broader branding.

If you want to better promote the promotion effect of Xiaohongshu, you must understand and abide by the principles and requirements of Xiaohongshu promotion, which will naturally make the promotion effect more direct, and also get higher conversion rate and traffic and brand awareness. Getting stronger and stronger, so as to comprehensively increase product sales and gain a better competitive advantage.

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What we can do with Little Red Book?

They can open shop online.

After the brand opens an account, it can also open a store on Xiaohongshu. RED users can use the software’s search feature to search for a brand’s store, or link one to their notes. Others can view the purchase link by reading and clicking, thereby reducing the transaction process and forming a closed-loop purchase within the platform. RED has tougher rules for merchants on its website. With the assistance of our company, the procedures will be faster and smoother.

Official accounts can be created.

The brand can post its own reviews and upload photos on the official website. Through brand accounts, users can get more professional information, and brands can also communicate directly with users, increasing the conversion rate of users. Formal accounts are reviewed and confirmed annually. Domatters facilitates the establishment and validation of Red Book accounts.

Effective content marketing is possible.

Today, when “content is king”, Xiaohongshu has become the best content promotion platform. These influencing factors include key opinion leaders (KOLs), or key opinion users (KOCs). Compelling, engaging articles, pictures and videos are still indispensable. Utilizing hot keywords and tackling hot topics can also help you get more attention. The experts on the Domatters group can help.

Yiliyou yogurt: how to drink spring in one gulp, I am very good at it

The exposure of RED has reached 35 million+, and it has become the TOP1 in the search ranking of cherry-flavored beverage brands. The search index of milk steam cherry blossoms has increased by 700%. How did Yiliyou yogurt take advantage of the cherry blossom season to successfully drive the brand popularity?

xiaohongshu

Case Study

Greece

Insight

Insight · Insight into product opportunities – step on the trend of Xiaohongshu users “paying for appearance”, “loving low-calorie drinks”, “new product collection”, focusing on the high-value features of products, borrowing Potential March-April cherry blossom season hot spots and scarcity of new bubble milk products,

What they got: Quickly attract users.

Define

Define product and marketing strategy – expand waist and tail kol with the help of RED Dandelion platform co-creation model, co-create content around products and scenes, create atmosphere through product taste, appearance, and bring new products Brand three steps, gradually optimize the content,

What they got: Continuously optimize the reading cost and reduce it to 0.06/reading, reaching 1289% of the target reading volume.

Expand

Break down the track – put high-quality dandelion notes into the information flow, further amplify the exposure, create a number of explosive articles, and realize long-term grass planting.

What they got: Exposure resources are deeply linked with high-quality content, fully displaying the product’s beauty and characteristics, and promoting the fermentation of seasonal new products. During the launch period, the search index of Ruqi Sakura increased by 700%.

Why Domatters?

It’s never easy to enter a new market, especially when it requires understanding the sentiment of a new group of consumers and their communication channels. By working with us, you can be sure that:

Your RED marketing agency

In China, since there are hundreds of platforms and applications, it is necessary to communicate with target users. RED is one of the most popular platforms at the moment. It is a gathering place for young female consumers to exchange skin care, luxury goods, cooking, mother and baby products and child care products. Cooperation with our company can guarantee:

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We’ll walk you through the inner workings of the platform and devise the best go-to-market strategy for your brand.

Richard Jeremy

As a RED agency, we are the first to know about new features and business opportunities.

Evan Hoffman

Domatters will provide you with the best marketing strategies, select the best KOLs for your promotions, and provide your clients with online PR to avoid a PR crisis.

Alicia Regnier

Domatters will launch efficient marketing campaigns to drive more traffic to the sales force on the e-commerce platform.

Our agency has been working with RED since 2018 and has assisted many western brands on this platform. RED’s mysterious power is its KOLs. Our RED professionals have extensive experience in the content marketing market.

More details on the social media market.

Brent Schull

FAQ regarding of Little red Book

Xiaohongshu users are younger, more energetic, more willing to accept new things, pay more attention to the quality of life, and are more willing to spend money for themselves.

Therefore, medical beauty, beauty products, oral beauty, hair transplant, daily makeup, health care, food, home life and other industries, fitness, are all suitable for operation in Xiaohongshu.

The RED algorithm allows you to see everyone’s posts that show users based on their interests. Additionally, most users create original content about their shopping experience along with visuals and videos to support.

To open a Xiaohongshu professional account, the current official fee for most industries is 600RMB per year. To open a store in Xiaohongshu, the deposit collection standards are different for different industries. For more details, please contact domatters

It All Starts With a consultation!

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