China search engines that under Domatters SEM service

百度 baidu.com
360 so.com
搜狗 soso.com

SEM is search engine marketing, what it does is comprehensive and effective use of search engines for network marketing and promotion. According to the way users use the search engine, use the opportunity of users to retrieve information to pass the marketing information to the target users as much as possible. According to the user’s habit of using the search engine, it promotes the information that meets the user’s needs to the user, and when the user clicks, he will get the information that he may be interested in. Its promotion scope includes various search engines such as Baidu, Google, 360, Sogou, etc. The principle is that users retrieve keywords from the structure after searching.

What is the career position of SEM?

The main responsibility of this position is to select keywords, bid monitoring and setting, statistical traffic, etc. It is necessary to transform and gap SEM consulting, and adjust keywords from the analysis structure according to the actual situation, so as to increase the number of clicks, consultations, visits, etc. amount and so on. To engage in SEM, you also need to specify SEM strategies. Generally, you need to graduate from statistics, computer and marketing related majors.

The relationship between SEM and SEO

Their relationship is that SEM includes SEO, but they have many differences, such as definition, cost, effect, accuracy, timeliness and so on. In terms of cost, SEM is paid, and SEO is free. SEM takes effect faster, with higher accuracy and stronger timeliness, but SEO itself is also indispensable, which is the key to improving the quality of content.

The main functions of SEM are as follows

Pay according to the effect, the cost is relatively low
It appears on the search results page, which is highly related to the user’s search content, increasing the positioning accuracy of the promotion;
The bidding results appear at the top of the search results, which is easy to attract users’ attention and clicks, so the effect is more significant;
The promotion effect of search engine natural search result ranking is limited, especially for websites with poor natural ranking effect, the use of bidding ranking can make up for this disadvantage;
Enterprises can control click prices and promotion costs by themselves;
Enterprises can conduct statistical analysis on user clicks.

Domatters SEM Service Including

Baidu/360/sogou–SEO(Searcg Engibe Optimization)
Baidu/360/sogou –Pay per click advertising
Baidu Network advertising
Baidu Tieba( China Biggest Question and Answer Forum)
Baidu Zhidao/Baidu Jinyan
Baijiahao (Content platform under Baidu)

In Domatter’s view, Baidu SEM, 360 SEM, Sogou SEM, could be one of you option to start with when you plan to do business in China market. China search engine has the most high conversion rate in general. Why not do pay per click advertising in baidu or 360 for your products or service? It is cost effective.

The advantage of SEM is that it can accurately and directly find potential customers of enterprises, because advertisements will show what they are searching for.

Domatters helps solve this powerful marketing campaign. By using our various marketing services, your will boost your business in China market

Check Domatters service fee here or contact to inquiry.

More service Domatters provided: web traffic, copywriting, translation, China business strategy, please feel free to contact us!

Advantages of SEM

Pay for results

Compared with SEO, SEM bidding will be affected by various conditions and factors during the optimization process, while SEM bidding will not. It charges according to the effect of user clicks, and can also obtain free information display.

Covering the group.quick results

Baidu is the most popular search engine platform in China, with 200 million searches every day, covering 95% of the public, which can be seen from the user data. We combine the relevant words you push into the delivery, which can cover the accounts of the department. We do other tweets, but only rank according to the words you have optimized, and the bidding needs to bear this problem.

Flexible and targeted

Enterprises can invest according to the actual situation, and fully benefit every penny. For the user’s click, there will be detailed data and reports in the bidding background, and the enterprise can make appropriate adjustments according to the user’s click situation. fee.

User data analysis

According to the customer’s search, we can make appropriate adjustments in the bidding background. The bidding background uses keyword tools, keyword planners, etc. to query, and with the help of each search index, we can analyze the customer’s search habits and customize proposals based on quantity.

There is no limit to push keywords

When we do SEO optimization, there are only those keywords, but there is no limit to the keywords for bidding. You can add as many words as you want, and it will be better for users to search, and the marketing effect will be better.

Operation of SEM

Pinzhuan

This product can be understood as a CPT model, that is, as long as users search for the brand words we purchased (only brand words) within the contract time, it will unconditionally display our advertisements first. These figures seem to have no technical content, but in fact, the material modification of the product is the most troublesome. As the product bears the burden of brand protection and official product, text and materials come first to compliance, then to compliance, and finally to compliance.

Bidding

The entry point of many promoters is SEM bidding, he is almost the ancestor of CPC. Now many promotion models are derived from SEM bidding, such as Taobao through train, information flow, distribution and ASO promotion.

In fact, SEM bidding is like an auction. The auction item is the display position of the keyword on the search engine. The higher the price, the easier it is to get a top position.

The framework of an ordinary bidding account:

Keywords and creativity are the core. Because if there are no keywords, we will not have traffic coming in. Therefore, the number of keywords should not be too small. Now many bidding backgrounds already have the function of recommending related words, so the word volume is not a big problem, and the difficulty lies in bidding.

Our current keywords are divided into these categories: brand, competing products, generic and others.

don’t get better than competing words.

For example, since ordinary users have a wide range of users, they may know about finance, but they don’t know about P2P; they may know about plastic surgery, but they don’t know about face-lifting. So if you want to improve conversions for generic terms, you need to optimize the next step in your creative and landing pages.

Brand words

In addition to the words in the brand, it also includes the long-tail words and related words of the brand, such as: “how about domatters”, “how is domattersy”, “domattersy Baidu SEM”, “domatters copywrite”, many of these are our brand There is no way to override the word, why? Because those with attributives are almost not included in the special word package.

In the early stage, because the account was just established, the brand awareness was not high, so the price was low but the exposure was low. In the later stage, when the brand awareness increases, the price will also increase, because more and more competing products start to buy your brand words, which abruptly raises your price, but relatively speaking, its conversion is the best. , so we have no choice but to continue to buy.

Competition words

At the beginning of the account construction, I wanted to buy a lot of popular competitive words, and the exposure was huge. Even if the price is high, because everyone wants to catch the heat. In the later stage, we will use the long-tail words of popular competitive words to obtain the amount, because each user’s search habits are different. But certainly fewer people buy the latter than the former. Once you buy it, you may be exclusive, so you can shoot higher positions for a lower price. And we will also buy some niche competing words, they are the same as long-tail popular competing words, with low price, low exposure, but high position, so we will also add niche competitive words account, when you Blend your face, it’s good. After the introduction, presumably everyone knows why those who wanted to download the competing product ended up being ours.

Common words

Generic words are related words in our industry. It seems that most financial categories are general financial terms such as banks, stocks, funds and precious metals. The feature is that you pay all at once whether you bid high or low because it’s high volume, but the bounce rate is high and conversions usually

Other

Such keywords are often matched with some of our activities, and we will combine our brand vocabulary into the new activity vocabulary. Make a purchase. But these numbers are not stable, so we usually plan according to our budget and our brand output.