Video Marketing in China?

Now it comes to China market. What we do after we finish TV commercials video production?

No longer youtube anymore, we move to youku, Tiktok, BiliBili and wechat video in general when we target China market for promote awareness of your products or service.

Each China video channels have different strategy and requirement, you need a local China team to do this for you, to open account, to run campaign. Either post video nature or do video advertising, China local team will be much more efficient to finish job with insightful view and experience.

Why not Domatters? Domatters is a China local based team who can help you to do video and audio promotion to enlarge your China marketing.

Get clicks and results through video marketing, production and advertising services.With the improvement of network speed and video technology, video market size has been expanded, and now the era of video replacing text has come.Marketing is very important to video.

Do you want to virus your video?If you want to be successful, then you have to go viral with your video.We will do a viral promotion for your video on the Chinese video website.We are ready to help you post on major social media sites..We’re very good at China video marketing.

More service we provided: web develop, SEO, link building, translation, copywriter, please feel free to contact us.

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Video marketing refers to the network platform mainly based on video websites, which takes content as the core and creativity as the guide, and uses the carefully planned video content to achieve the purpose of product marketing and brand communication; It is the combination of “video” and “Internet”, which has the advantages of both; It has the advantages of TV short films, such as strong appeal, diverse forms and contents, innovative ideas, etc. it also has the advantages of Internet marketing, such as interactivity, active communication, fast communication speed, low cost, etc;

Video marketing has an irreplaceable dissemination effect that cannot be replaced by other traditional media and online media. On the one hand, the openness of video marketing network attracts a large number of registered users. On the other hand, information about products and services can be disseminated at a lower cost and faster speed by short video applications. It can not only shorten the distance between enterprises and users, but also help enterprises carry out public opinion monitoring and market research at low cost. In addition, the ways of marketing content communication can be diversified, very attractive and powerful

Not all platforms are applicable to every brand. Enterprises need to analyze the target customer portraits on different platforms, match the characteristics of the brand’s own target customers with it, and select the most appropriate platform. And judge whether it is suitable for the target group of the brand, and then make correct and effective marketing strategies to make the target group interested in and support the enterprise’s brand. In addition, in order to increase the coverage of content,companies need to figure out the content distribution mechanism of short video applications.

Social media refers to the content production and exchange platform based on user relationship on the Internet, such as Douyin、Kuaishou、Xiaohongshu、Bilibili, etc.

Little red book is a social media and e-commerce platform. It is described as "instagram of China". The contents of its community include information sharing on beauty, personal care, sports, tourism, home furnishings, hotels and restaurants, and touch on many aspects of consumption experience and lifestyle. The little red book has more than 300million registered users, more than 85million monthly active users, and nearly 90% of them are women. In the little red book community, users have recorded the positive energy and good life of young people in this era through the sharing of text, pictures and video notes. In  the little red book, you can be accurately and efficiently matched with a large amount of information, and it has its e-commerce business. In December 2017, the little red book e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the people's daily

The little red book has become a link between Chinese consumers and excellent brands. Through it, Chinese consumers learn about good foreign brands. For example, Tatcha enjoys a good reputation in the United States, but is unknown in China. After users share their consumption experience in the community, it has gradually attracted the attention and favor of Chinese consumers. Little red book has become Tatcha's only partner in China.

Bilibili started out in 2009 and, is China’s biggest anime streaming site, as well as one of the country’s biggest video-sharing sites. The Shanghai-based company markets itself as the online home for fans of ACG: Anime, comics, and gaming. Bilibili has an engaged and connected user community. The site has a very loyal customer base with active communities focused around specific niches like this one for ACG (animation, cartoon/graphic novel).

BiliBili is the largest youth trend cultural and entertainment community in China, and the flow is very large. It used to be a gathering place for young people who like animation and games. With the development, it has a lot of life-oriented and popular content, which has the basis of promotion and drainage.

BiliBili has its own culture. We should make customized creation according to the cultural characteristics of BiliBili, which can be more popular with the audience. Moreover, its biggest feature is the “bullet comments” culture, which has strong user interaction. After we publish the content, we should also interact with the audience in time. Many people don’t even pay attention to the video content itself, but go to see the bullet comments, so relying on the bullet comments drainage is also a very good method do marketing, which will bring higher conversion rate to your brand.

Douyin is a music creative short video social software, launched in 2016 and developed by the Chinese tech firm Beijing Bytedance. It is a short video community platform for all ages. The Douyin app offers to capture and disseminate creative entertainment content and global knowledge, as well as the precious little moments of life.

Douyin empowers everyone to be a creator and encourages users to share their passions and creativity through their videos. Through this application, users can share their lives, meet more friends, learn about all kinds of anecdotes and news, and shoot music works to form their own works. It is this characteristic that makes Douyin quickly became one of the fastest-growing short video apps in China, which called the rising star of China's social media environment.

Douyin is one of the most popular social media platforms in China — with a wealth of advertising opportunities for brands operating in a wide range of sectors. And its audience is growing rapidly! Its recent move towards ecommerce, helping users to make purchases with far fewer clicks, makes it an even better and more attractive platform for brands than it already was.

More and more users have entered the short video platforms, and brand merchants have also begun to join. Hundreds of millions of users and traffic are the opportunities for brand publicity. There is no doubt that the short video can display the product in an all-round way, and can also be matched with language description to further introduce the features and functions of the product to consumers. It has great advantages in promoting the brand.

Video marketing can accurately mine those potential consumers. Users are more likely to be attracted by the content of the video when watching a short video. Therefore, the short video greatly shortens the communication and transformation path from the brand to the user in the brand promotion, and greatly improves the brand marketing efficiency. In addition, the current short video platforms can generally jump directly or buy goods, so that users can buy the goods they need while watching the video, and achieve better marketing results.

Due to the low threshold for making short videos and the diversity of publishing channels, it is easy to share the videos made by yourself directly on the platform, as well as watch, comment on and praise other people's videos, which is easy to facilitate fission propagation. Rich communication channels and methods can make short video communication more powerful, wider and more interactive.

The interactivity of the brand can better attract users, the immersive experience of short video is easier to convey brand information, and the promotion of products in the short video platform is also more experiential.

Compared with expensive TV ads, video production costs are relatively low. A good idea, a few employees, can make a good short film, which can be spread on the video website for free. At the same time, the low price brings very high cost performance.

1. the video content must be creative, attractive, and combined with the brand to capture potential users. The key of video marketing lies in "content", which determines the breadth of its dissemination. A good video has its own traffic. It can not rely on traditional media channels. Through its own charm, it can capture countless netizens as a transit station for communication, so that netizens can spontaneously help promote enterprise brand information, and the video will spread with enterprise information on the Internet in the form of virus spread. Therefore, how to find the right brand appeal and combine it with video is a key issue for enterprises to consider.

2. We must seek truth from facts. We must not resort to fraud and exaggerate the facts. We must not make unrealistic video content to attract users. We must not make long speeches, which will make users lose interest.

3. enhance video interactivity and participation: the creativity of Internet users is infinite. Instead of waiting for Internet users to passively receive video information, it is better to let Internet users actively participate in the dissemination process.  In the era of social media, netizens not only hope to create their own video content, but also like to upload and share with others. Effectively integrating other social media platforms and improving the interactivity of video marketing can further enhance the effect of marketing. For example, after the video is released, pay attention to the comments of netizens and interact.