A once-in-a-millennium coronavirus outbreak is having a huge impact on businesses across the globe market. Friends who are doing business in China in 2021, or doing business with Chinese people, are also following the new situation, and many are taking online marketing as the main way to expand their business in China. To do Internet marketing for China, you must use Chinese language, simplified Chinese to be exact. In addition to traditional Chinese in Taiwan and Hong Kong, simplified Chinese is used in mainland China, and the mainland market is the main market of China, especially Beijing, Shanghai, Guangdong and Shenzhen and other eastern coastal cities are the most prosperous cities in China’s economic development, but also the concentration of customer groups. Whether you are doing luxury goods, wine supplies or machinery and other goods trade, or financial management, games, cloud computing, health, tourism and other virtual services, targeting these first-tier cities in mainland China for online marketing activities is the right way for you to enter the Chinese market.
Why do we need Chinese content copywriting
Want to carry out marketing activities on the Internet in China, it must be inseparable from Chinese copywriting. Before entering the Chinese market, you may have done a lot of research, consulted some Chinese marketing experts, and have some idea of how to conduct marketing campaigns on the Chinese Internet, and how to do Baidu SEO and Marketing in China,etc. For example, it may need to conduct Chinese keyword research, baidu/Chinese SEO and backlink for baidu or we say backlink building on China sites, China outreach construction,etc , and also need to carry out Chinese content marketing, wechat marketing, Baijiahao, Weibo, Xiaohongshu, Douyin/TikTok and other marketing activities. All of these online marketing campaigns in China must be written in Chinese – simplified or traditional Chinese.
As a foreigner who does not know the Chinese market and is unfamiliar with Chinese culture and Chinese characters, Chinese writing translation is a very important but also very frustrating problem. Coming up, for those friends and companies who need to enter the Chinese market, to carry out business through the Internet, to do Internet marketing for China, we Domatters agency will analyze the most concerned about Chinese content copywriter and copywriting issues.
- Do I need simplified Or traditional Chinese?
- Where can I find professional Chinese writer?
- Is Chinese content copywriting expensive?
- What are the writing requirements and skills of Chinese SEO copywriting?
- How to check the originality of Chinese copywriting?
First, do I need simplified Chinese or traditional Chinese?
The first thing you need to do when entering the Chinese market is to identify where your target customer base is. China is a vast country, and people in different regions use different characters. But generally divided into two types, mainland China uses simplified Chinese, Taiwan and Hong Kong use traditional Chinese. In terms of economic size, Mainland China occupies a leading position, especially in Beijing, Shanghai, Guangzhou and Shenzhen. And since Hong Kong returned to China in 1998, more and more Chinese people in Hong Kong are using simplified Chinese. With the implementation of textbook revision in Hong Kong in recent years, it will be a new trend for Chinese people in Hong Kong to use simplified Chinese in the future. The only remaining Taiwan region still uses traditional Chinese, but its economic size and population are relatively small, and many Taiwanese also know simplified Chinese. Therefore, if you need Content Translation from English to Chinese or want to translate existing English wordpress websites, ,English scripts, English press releases, etc., into Chinese, or need to write Chinese copywriting directly, we recommend you to choose Simplified Chinese.
content marketing in China
Second, where can I find professional Chinese copywriters?
Every company or project needs different Chinese copywriters, such as copywriter in forex, Chinese writer in blockchain, specialist Chinese copywriter in Healthcare,travel,law,etc. For Chinese copywriting, due to the professional topic, not all Chinese writers can easily complete. In addition to Chinese proficiency, writers also need to have a good understanding of a specific industry, so that they can have a deep insight into customer products and services, and write Chinese copywriting that can resonate with the audience and cut into the pain points of target customers. In addition, there are many branches in the form of Chinese copywriting, e.g. Chinese website copywriting, Chinese scripts copywriting, Chinese Press release copywriting, copywriting for China social media,e.g. Wechat, products or brochure copywriting in Chinese, Technical writing in Chinese, etc.
Each specific project is different, and the specific usage scenario will be different. For example, Baijiahao articles should be 100% original, generally requiring more than 1000 words, requiring in-depth content. Healthcare is a sensitive topic in Baijiahao which require for medical qualifications. The Chinese content on weibo is often short, similar to the message on Twitter, sometimes a few hundred words. And if you want to post on Zhihu, you can post with a hyperlink inserted, you can post with a picture, and Zhihu is like the international version of Quora. If you are an international hotel or travel agency, you need a Chinese writer who has rich travel experience and is good at copywriting if you are writing a travel guide on Qunar or Ctrip in China. Finding the right Chinese copywriters can be difficult. However, Domatters, based on years of experience in Chinese copywriting market, we will recommend several reliable Chinese copywriters source in the following table
| No. | Source Name | Souce site | Comment | Location |
|---|---|---|---|---|
| 1 | Upwork | www.upwork.com | Freelancing platforms have a lot Chinese copywriters to choose from | Global |
| 2 | Domatters | www.domatters.com | Local boutique Chinese copywriting company, familiar with all kinds of Chinese news media | China |
| 3 | Hicome | www.hi-com.biz | International copywriting company, the advantage is fluent English communication | France |
Third, is Chinese content copywriting expensive?
Each Chinese copywriter has a different level, knowledge structure and background, and charges different fees. However, according to the experience of Domatters Online marketing Agency, if the products or services in your industry are very professional and require a profound knowledge background, such as medical, legal and science and technology, the price of such Chinese copywriting is usually relatively high. Some international copywriting companies charge about $100 /1000 words. And on the other hand, the price is around $50 /1000 words, if most writers can handle the general type of Chinese copywriting. Generally speaking, the price of upwork platform is moderate, while the price of English international copywriting companies is expensive. Domatters is a professional Chinese marketing agency. Chinese copywriting is our core business. We have our own Chinese writers who work full-time in the office, and they are Native Mandarin speakers from different backgrounds. We are competent in Chinese copywriting for medical, science and technology, finance and economics. Because our team is local in China, we can also help you with Chinese proofreading. We could be your Chinese proofreader for entering the Chinese market and Marketing in China . If you are doing business on the Internet in China and looking for a Chinese Content copywriter agency, Domatters will be able to provide you with in-depth and inexpensive simplified and tranditional Chinese content copywriting. Click PDF file here to check Domatters’s Chinese content copywriting price.
See details of copywriting in Domatters video
Fourth, what are the writing requirements and skills of Chinese SEO content copywriting
As a professional Chinese marketing agency, Baidu Consultation on SEO and Baidu SEO Specialist, we Domatters have a systematic idea on how to write Chinese copywriting. If you want your article to be indexed in Baidu, and your article to have more reading and recommendation on Wechat public account or Baijiahao and other platforms, then the following Chinese writing skills and requirements are what you should refer to.
- 500-1000 Chinese
- 100% unique content.
- 3 + subtitles.
- 1 client link
- 2 extra links to relevant big sources
- Add image + alt text + source URL. ( Images must be from royalty-free image sites. )
Do not:
- Do not use words like ‘very’ or similar as an adverbas they are forbidden by Chinese advertising law
- Do not use hyperbole or exaggeration e.g. ‘limitless’, etc.Those words are also illegal according to law of Chinese advertising.
- Do not imply that big/easy/fast/safe(etc) profits or promise. And if you do, also mention risks or defect.
- Don’t write anything that against China politic policy,etc.Better not to talk about China politic.
Regarding the links:
- Do not link to competitor’sor sites that advertise other
- No links within the first sentence. Within the first paragraph is fine.
- Implement brandlink and anchor text within a longer sentence, elegantly. Do not add it as an afterthought at the end of a paragraph.
Only link to:
- Mainstream or financial news (人民网, 新浪or similar including non-Chinese equivalents).
- Government
- Academic e.g. courses, research papers/PDFs, etc.
See one Chinese seo content copywriting done by Domatters to get Chinese writing skill intuitive.
How to write Chinese content
Fifth, how to check the originality of Chinese content?
Finally, when you have finished copywriting work for a Chinese content, the most important thing is to check the originality of the copywriting. This is very important, because if the duplicate Chinese content is not indexed in Baidu, it will not be recommended on other platforms, and such Chinese content will not be helpful to the whole marketing activities for your company in China market. That is why the originality point is mentioned at the end of this article.
How to check it. In fact, it is very simple, you only need to paste the backlink url to Baidu. However, this method is sometimes unreliable, and there are many times when we find that some articles have been indexed but cannot be retrieved through backlinks url. In this situation, we will copy the article title, subtitle or the specific Chinese text, and then paste to Baidu search.
If there are patches of red text in the baidu search results, there is too many duplicate. If there is almost no red font, then we can say that the originality of the Chinese content is fine.
